The problem is that kind of mentality, it's ingrained in America, right? It's byproduct of the holes in our souls in a lot of ways. I have what I need and my family well-taken care of, I don't really give a damn about any of these issues." That is probably the biggest hurdle to overcome. Most people are in denial of this because as long as, "Hey I'm comfortable. What do you say to people who might claim not to care about being deceived by advertisers and believe that to be American essentially means having the ability to consume what you want when you want it? That's the only way we can resolve things. We need to join community groups, come together as people and really look at the issues that are important and that need to be addressed. … To reach the goal, what we really need to do is come together more.
So I'm this one guy, what can I do? If we all think that, then yeah nothing can get done, but I think there's a problem in that. They want to give you this sense that it's hopeless. I think it's a very, very tough struggle. It's challenging to really get your message out there when you're up against such big corporations and companies that are sending a totally opposite message. When Mitt Romney openly opines that "corporations are people," and others share his pro-corporate ideology, how do you make this message resonate? I just felt it was really, really vital for me to get this film done and out. I thought was important for people, especially after I learned how much manipulation is going on in the media. There's no evidence that they were involved in terrorism against the United States and it's been proven that they never had weapons of mass destruction. Don't get me wrong: I didn't like Saddam Hussein any better than anyone, but I still didn't think that Iraq was involved in 9/11. That was kind of the catalyst for me, seeing how the mainstream media and the Bush Administration were beating the drum to go to war against Iraq and Saddam Hussein. I think what really got me going on this whole subject matter was after 9/11. What inspired you to tackle such an ambitious subject on film, with so many interviews? Here, the filmmaker shares his thoughts on the challenges of getting his views out there against imposing odds. He offers an expanded definition of "subliminal" that doesn't always hold up.īut his film, which opens in New York today (with upcoming screenings in Hollywood and San Francisco and a DVD release planned), is an altogether eye-opening, comprehensive look at the sinister side of a corporately "programmed" nation, with interview subjects ranging from media expert Mark Crispin Miller to Queensryche singer Geoff Tate. Sure, some of Warrick's examples are obvious (product placement in movies) and others stretch credibility (backward masking in rock music). "But that is just speculation at this point," he added.Filmmaker Jeff Warrick embarked on a seven-year investigation into the ways a wide swath of media and organizations-from ads to movies to the government-incorporate hidden messages to prey on our subconscious. The brain area activated by the subliminal messages was shown to be the primary visual cortex, a part that is one of the earliest to get information from the retina.ĭr Bahrami said it was likely subliminal advertising might affect our decisions about buying things. "That means the brain response to subliminal messages is not automatic and depends on attention." In this task, the subliminal images got through because the brain had spare processing resources, he said.īut with a harder task, with two types of target, the subliminal activations were significantly reduced. At the same time the volunteers watched a stream of letters and clicked when they saw a T. "The subjects are not even aware there are two images even though they know there should be something," said Dr Bahrami.
The images were superimposed on the screen but through the glasses the blue images overpowered the red. Faint images of everyday objects were shown to one eye and very strong, rapidly flashing, blue images to the other. His volunteers looked at a computer screen through 3D-movie spectacles, with one lens red and the other blue. "We knew the brain responds to subliminal messages but we don't know whether that response is automatic or is affected by whether the brain pays attention." His study challenges an assumption of psychology - that attention and consciousness go hand in hand. it can filter out those subliminal things," said Dr Bahrami, whose research is published today in Current Science. But Bahador Bahrami, a neuroscientist at University College London, who led the work, also found a way to get around the messages, showing that the brain's susceptibility to subliminal messages alters as it works harder.
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